(Last updated November 2022)


Who are we?

We are Coffee Stain Publishing AB (trading as “Coffee Stain”), a company incorporated and registered in Sweden with registered address at Hertig Johans Gata 6, 541 30 Skövde, Sweden, and registered number 556821-8225 (“Coffee Stain”, “we” or “us”), and we are a video games development studio and publisher.

Where we decide the means or purpose of processing your personal data, we are the “data controller." 

What’s this notice about?

This notice explains how we process personal data, as a data controller, relating to you when you: 

Note that we may offer the Game through third party application and/or games stores including, without limitation, Epic Game Store, Xbox, and PlayStation (each a “Store”). That may mean that you need a Store account to play the Games, and your use of each Store is subject to the terms of use and privacy policy applicable to that Store.

We update this notice from time to time, so please check back in on a regular basis. Where appropriate, we will actively notify you of changes. 

Please note that other websites or services mentioned on the Website are not operated by us, and you should refer to the privacy policies on those websites to understand how your personal data is being used.

What are your rights?

You have the following rights, although these rights may be limited in some circumstances:

  • Ask us to send a copy of your personal data to you or someone else 

  • Ask us to restrict, stop processing, or delete your personal data

  • Object to our processing of your personal data

  • Object to use of your personal data for direct marketing purposes 

  • Ask us to correct inaccuracies in your personal data

If we rely on consent to process data, or send direct marketing, you can withdraw consent by email to the email address below.

How do you contact us?

If you have any questions concerning this notice, including how you can exercise your rights, please contact us at: [goatsimulator3@coffeestain.se]

If we can’t resolve your issue, you can also get in touch with the Swedish Authority for Privacy Protection (“IMY”): https://www.imy.se/
(or if you live in a European country other than the UK, you can submit a complaint to the supervisory authority in your country).


Your data

Our legal justification for using your personal data


Email Marketing processing activities  

If you opt in to our email-list, we process the following information for the purpose of sending marketing materials to individuals. We make suggestions and recommendations to you about: (i) news and updates relating to us and our services; (ii) services that may interest you; and (iii) other promotional activity and events we think may be of interest: 

  • Email address 

  • Other information you provide to us when you sign up to our marketing communications 

We process this information based on your consent. You can withdraw your consent at any time by using the “unsubscribe” in the footer of our marketing emails. 

We collect this data directly from you. 

Technical data processing activities on the Website for Analytics and Online Marketing 

We process the following information about the device, on which you are accessing the Website, including:

  • Browser type and settings, IP address, approximate location, access logs, device type and settings, operating system, and other information provided by your browser

  • The use you make of our Website, including which pages you visit, which links you click on, the Websites you have come from, how long you spend on our Website and how you interact with it

We also keep a record of whether or not you have consented to the use of cookies via the consent management tool on the Website (the icon on the bottom left on our Website), 

We process this information to improve the delivery of our Website. 

We may further process this information for online marketing and advertising, including:

  • Remarketing, which allows us to show ads to people on third party services, who have previously visited our Website; and

  • Ad performance monitoring, meaning that your information may be used to understand how advertisements have performed or how many people have viewed certain advertisements.

  • Targeting, meaning that your information may be used so that we can direct advertising to you based on certain traits you have shown, with the aim of delivering advertising that is most relevant to you. 

We undertake this processing based on your consent. You can provide or withdraw your consent for analytics and advertising cookies (and similar technologies) and purposes by clicking on and interacting with the cookie consent icon in the bottom left corner of the website and interacting with the consent options we may make available for you. 

We keep a record of whether or not you have consented to cookies via the consent management tool on our Website. We keep this record based on our legal obligation to record and manage cookie consents. 

We collect this data directly from you through cookies and similar technologies (please see section 3 below and our Cookie Policy (https://www.goatsimulator3.com/cookie-policy/) for more detail).

Technical data processing activities in the Game 

We process the following personal data about our Games:

  •  An ID number (being a string of numbers and letters). 

Against this ID number, we collect:

  • the device operating system & version

  • the device make and model

  • Game play attempts, in-Game events, progression and results

  • Session game time start, end and duration

  • The country of the Device

  • The time, date and install source of the first download

  • Identification of crashes and defects

We use this personal data to allow game users to use our Game (including certain functionalities on our Game), identify and correct any problems in our Game (such as bugs or problems preventing in-Game progression); understand how game users use our Games; and perform essential business operations. 

We collect this information so we can understand how the Game is used by players generally, e.g., if there are trends in game activity. We won’t use this information to review the game activity of any one person. We have no way of identifying a player from the ID.  Each ID appears as a string of ‘random’ numbers and letters – it doesn’t tell us who you are, and we aren’t interested in identifying you from this data. We do not store any platform IDs and have no way of tracing your assigned random ID to your platform ID. 

We process this personal data where it is necessary for the performance of a contract which you are a party to.

We also process this personal data on the basis of our legitimate interests, including to (i) improve the delivery of our Games; and (ii) operate our business and promote its success.

We collect this data directly from you. 

Enquiry processing activities  

We may process the following information so that we are able to collect, record and properly respond to your submissions, enquiries and support requests in relation to the Website, our services and our marketing materials:

  • Name 

  • Email address

  • Any other information that you submit as part of your submission, enquiry and support request (such as a description of the issue you are experiencing)

We process this information on the basis of our legitimate interests (being to: (i) ensure that the Website functions properly so that you have the best experience when using the Website; (ii) improve the quality of the Website and our services, and provide you with a better experience; (iii) identify and correct any bugs in the Website; and (iv) provide certain functionalities on the Website), and such interests are not overridden by your interests or fundamental rights and freedoms.

We collect this data directly from you. 


Cookies, pixels and other technologies store and access data on your device to help websites and apps work.  This table explains their purpose, how long they last, and who else can access their data. We get your consent to use them unless they’re essential for our sites, apps or services.

Most browsers allow control over cookies, for more information: Google Chrome | Microsoft Edge | Mozilla Firefox | Microsoft Internet Explorer | Opera | Apple Safari.

Please refer to our Cookie Policy which provides information about the cookies we use, how we use them and how to manage cookie setting, available at:  https://www.goatsimulator3.com/cookie-policy/.


Data retention

We will hold your personal data for as long as is necessary for the relevant purpose and to maintain business records for tax, legal and regulatory reasons, or as otherwise described in this privacy policy. At the end of the retention period, we assess whether it is necessary to continue to retain information to achieve the purposes for which it was collected (taking into account the amount, nature, and sensitivity of the personal data, the potential risk of unauthorised access, and legal requirements). 

Storage & Transfers

We are based in Sweden, regularly collaborate with an international network of partners and may from time to time use subcontractors based in other countries. As a result, there may be occasions where we transfer personal data to a country which does not provide an adequate level of protection. Where this is the case, we use contracts which give personal data the same protection it has in Europe.  For more information drop us a line using the contact details at the start of this notice.


We may disclose your personal data:

  • Where required by law, government, competent authorities or the courts or to establish, exercise or defend our legal rights, and for the purposes of preventing crime and fraud (for example, we may share personal data with our professional advisors, investigators, or credit reference agencies).With third-party suppliers and subcontractors, as necessary for the purposes set out in this notice. We may use suppliers/subcontractors to support a range of our business areas, including: Quality Assurance, Compliance Consultants, Localisation, User Research, Creative Marketing, Porting, UI/UX Design and Concept Art. 

  • With other members of our corporate group.

  • If involved in an investment, merger, acquisition, or sale of our organisation or assets, personal data we hold may be shared on the basis of the legitimate interests of us, our shareholders, customers and other parties to a transaction, unless those interests are outweighed by prejudicial impacts upon you.

For information on third party involvement when we place cookies on our Website, please see our Cookie Policy at https://www.goatsimulator3.com/cookie-policy/.